A 90-day pilot proposal for Embarcadero Station

Joy Box

An interactive art vending machine that makes waiting at Embarcadero feel less like waiting.

🎪

[ Machine goes here ]

Support the Pilot For Officials

I'm a neighbor, not a company.

I live near BART. I ride it. I'm voting in November 2026. And I believe transit is worth saving — not as an abstract position, but as something I'm willing to put time, money, and my name behind. Joy Box is my proposal: a pilot I'd fund, run, and staff entirely myself, asking BART for nothing except permission to try.

Questions? I'm a real person. Find me: socials below ↓

November 2026.
BART's survival vote.

BART faces a critical funding measure on the November 2026 ballot, with a simple-majority deadline in June. Without it, service cuts begin. Joy Box doesn't solve a budget crisis — but it's one concrete, running proof that transit is worth investing in.

Hardened by design.
Delightful by intention.

🎨

Neighborhood Art

Machines are wrapped by local Bay Area artists. Community-made things get protected, not destroyed — research on place attachment consistently supports this. We try to make them cute too. See: Good Things Vending →

🪞

The Mirror

A mirror on the machine's front lets you see behind yourself — the same principle used in ATM design. Documented crime deterrence effect. People feel safer buying. They linger less awkwardly.

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The Photobooth

Retrofitted cameras on the sides let riders take photos at their own discretion — never stored, never shared. Waiting becomes something you do on purpose. A destination for tourists, a moment for everyone else.

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The Packaging

Every wrapper carries a civic fact about BART vs. highways. The machine becomes a small, ongoing argument for transit — one sanitation kit at a time.

Zero cost.
Real revenue.

$0

Guaranteed minimum monthly revenue to BART — more depending on sales. Based on conservative estimates at Embarcadero's ~10,000 daily boardings. BART ridership data →

Zero.

Cost to BART. Labor, restocking, litter cleanup within 10 feet of the machine — all handled by me, personally.

0%

Of BART's 2019 operating costs covered by fare revenue. Highways recover just 30% at point of use. BART 2019 budget →

2×

The people BART moves across the Bay compared to the Bay Bridge. At peak, BART carries more than the entire bridge. BART system facts →

0

The ask. One station. Embarcadero. If it works, we talk about what comes next. If it doesn't, the machine leaves and BART loses nothing.

47k+

Stories dispensed by BART's own Short Edition kiosks since 2021 — proof the agency already knows how to say yes to creative machines at stations. BART story dispensers →

This has been done.
Twice, actually.

Joy Box isn't a new category of thing. Both BART and the CTA have already approved creative kiosks in stations.

BART — San Francisco, 2021

Short Edition Story Dispensers

BART approved and funded vending-machine-style kiosks that dispense short fiction at four stations. Over 47,000 stories dispensed as of October 2024. BART's own Art Program Manager called it "a really interesting opportunity to get something into people's hands while waiting." The model works. The approval pathway exists.

Chicago Transit Authority

Good Things Vending

CTA-approved vending machines wrapped by local muralists, running in transit spaces across Chicago. Proof that art-wrapped machines survive in high-traffic transit environments without vandalism, without drama. Good Things Vending →

Bart Concerns Addressed.

These are things people we know are actually saying. We're not dismissing them.

"BART is too mismanaged to deserve more money." +

The concern is real. Overtime abuse exists. The OIG flagged weak internal controls. Some of those headlines are accurate and worth taking seriously.

But here's the scale: The OIG substantiated five instances of time theft over two years. The most documented case involved around $9,000 in falsified wages. Against a $376M deficit, eliminating every confirmed dollar of fraud wouldn't move the number.

And BART is already tightening: This year alone, BART closed a $35M budget gap through a hiring freeze, shorter trains to cut electricity costs, and targeted non-labor cuts — all without cutting service. A 2025 Federal Transit Administration audit found BART meeting standards in nearly two dozen categories including financial management.

Bottom line: Accountability and funding aren't either/or. If the vote fails, BART closes before reforms can happen.

"The overtime numbers are outrageous — $80–96M a year." +

True numbers, worth scrutiny. BART spent roughly $80–96M on overtime in recent fiscal years depending on the year.

What most of it actually is: Legally required coverage under union contracts when staff call out sick or retire faster than replacements are hired. Paying overtime is cheaper per hour than onboarding a new employee. The OIG's own analysis puts actual abuse in the low millions — roughly 1–2% of the total.

Still worth fixing. But it's not the source of the $376M hole. That hole is pandemic ridership collapse plus a funding model that was always fragile.

"The big project cost overruns prove they can't be trusted." +

The Silicon Valley extension overruns are genuinely bad. No argument there.

What actually caused them: California law currently requires agencies to accept the lowest bid — even when that contractor later balloons costs. VTA, not BART, manages that project. BART approved what the law required them to approve.

The fix is legislative — banning contractors who significantly overspend, tightening bid definitions. That's a fair fight worth having. It's just a separate fight from the ballot measure.

"Why should people who don't ride BART pay for it?" +

Every person on BART is a car not on your freeway. The Bay Area already has some of the worst traffic congestion in the country — and that's with BART running.

Phase 1 cuts mean trains every 30 minutes and a 63% service reduction. The people displaced onto roads won't disappear. They'll drive.

Also worth knowing: 44% of BART's current riders don't own a car. 31% have household incomes under $50K. The people hurt first by closures aren't tech commuters — they're people with no alternative.

"Suburban riders are subsidizing San Francisco." +

It was actually the opposite historically. Suburban commuters from Dublin, Pleasanton, and Concord drove BART's high farebox recovery pre-pandemic because they take longer, more expensive trips.

Then remote work happened. Suburban ridership is still roughly 50% below 2019 levels — circumstances BART couldn't control. Urban core ridership has recovered more. The funding gap is a whole-system problem from an external shock, not a political choice.

Notably: West Dublin/Pleasanton and other suburban stations are first on the Phase 1 closure list. Suburban riders have the most to lose if the measure fails.

"This is just scare tactics to force a tax increase." +

The Board voted 8–1 to formally adopt the alternative service plan. BART's General Manager has said publicly: if the measure doesn't pass, stations close. That's not a negotiating position.

The math: During COVID, a 40% service cut only reduced operating costs by 12% — because rail has high fixed costs. Even a 90% cut (9pm closure, hourly trains, three lines only) would close less than half the $376M deficit. You can't cut your way out without destroying the ridership that funds operations — making the deficit worse.

And independently: A 2025 FTA audit found BART meeting financial management standards. The accountability is there. The structural funding gap is real regardless.

"BART gets more in subsidies per mile than drivers pay." +

In 2019, California highways recovered about 34% of their operating costs from direct user fees and taxes at point of use. BART covered over 70% from fares — one of the highest farebox recovery rates of any transit agency in the world.

The comparison leaves out the enormous federal, state, and local road construction and maintenance investment that drivers don't see as a line item. Gas taxes don't come close to covering the full cost of roads. BART has always had to fight harder for public money than roads have — and it's historically done more with less.

"Even if it passes, BART still has a deficit." +

True. Even with the measure passing, BART would still face an annual gap of roughly $45M. That's a real problem requiring continued reform.

But $45M is a manageable gap. It can be closed through efficiency gains, fare adjustments, and non-fare revenue over time. $376M cannot. The vote is the difference between a difficult patient and a dead one. And notably — BART just closed a $35M gap this year without cutting a single train.

"If BART were actually getting better, I'd consider it." +

It is, verifiably. BART's 2024 rider satisfaction survey hit its highest mark in ten years — 73% satisfied, up from a low of 56% in 2018. 80% of riders said they'd recommend BART to a friend. Ratings improved on 17 of 24 tracked metrics, including cleanliness, safety, and on-time performance.

Concrete changes behind those numbers: 715 new fare gates installed systemwide by August 2025 — ahead of schedule. Tap-to-pay with contactless cards and Apple/Google Pay now live. The entire fleet replaced with new Fleet of the Future cars, coming in nearly $400M under budget. Deep cleaning frequency increased across all stations.

BART also just passed a 2025 FTA audit covering financial management, federal grant utilization, and project implementation. The agency getting better and needing the vote aren't in contradiction — one is why the other is worth doing.

Fair questions.
Real answers.

"What if sales are bad?" +
BART receives a guaranteed monthly floor regardless of sales. The financial risk is entirely mine. If the machine underperforms, I take the loss — BART takes nothing.
"Who handles maintenance and mess?" +
Me. Restocking, litter removal within 10 feet of the machine, repairs — all on me, on my schedule. Zero additional burden on BART janitorial or operations staff.
"Won't it get vandalized?" +
Community-made objects get protected. Art wrap by local artists, intentionally cute character design (research on "baby schema" response shows this reduces aggression), plus anti-graffiti vinyl coating and reinforced hardware. The mirror and photobooth also increase foot dwell and passive surveillance. And if something does get tagged — I fix it.
"Why not just raise fares instead?" +
This doesn't replace funding policy. It supplements non-fare revenue, which BART actively needs more of. These are parallel tracks, not competing ones.
"Is there a permitting path for this?" +
BART has an existing retail permit process and a station interest list (bart.gov/about/business/permits). BART has also already approved creative kiosks through its Art in Transit program — Short Edition kiosks went through a pilot process that Joy Box could follow. The pathway exists.
"You're just trying to make money off BART." +
Yes, I'd generate income from this — I'm transparent about that. But I'm also covering all costs, taking all the financial risk, and generating guaranteed revenue for BART starting day one. I believe in this project enough to put real money behind it. That's not a conflict — that's skin in the game.

The clock is real.
June is the deadline.

The November ballot has a June simple-majority deadline. Joy Box doesn't need to be a solved program by then — it needs to be a running story.

Now —
March
Proposal submitted. Public signal begins.
Website live. Outreach to r/bayarea, r/bart, SF/Bay Area transit communities. Email to BART retail permits interest list. Social traction starts here.
April
Press. Artists confirmed. Officials contacted.
Pitch to Mission Local, SF Standard. BART Board member outreach — alongside, not after, Lurie's press office. Artists named publicly. Support numbers on record.
May
90-day pilot approved and announced.
Machine delivered to Embarcadero. Pilot goes live. Coverage happens here — this is the photo, the moment, the story.
June
Data exists. Story is real for ballot season.
Simple-majority ballot deadline. Joy Box is running, generating revenue, and covered. BART has a concrete proof point for why the vote matters.
November
BART vote. Joy Box is evidence.
Not the argument — one proof point in a larger case that transit is worth funding, that community investment works, that BART is worth saving.
500+
Signups in first 30 days
3+
Artists in first wrap cycle
$1,800
Month 1 revenue to BART
1 story
Local press hit before June

90 days. Embarcadero.
Let's find out.

Show support

You're a voter. That matters more than you think.

Are you an artist?

If this happens, I want local artists to wrap the machine. Get on the list.

For officials

Requesting a meeting or deck? Happy to talk.

BART retail permits interest list: bart.gov/about/business/permits →

Still have questions?

Who are you?
A concerned neighbor who rides BART, is voting in November, and decided to do something instead of complain. I'm not a company, not a nonprofit. Find me: [Instagram] · [LinkedIn] · [Reddit]
Is this affiliated with BART?
No. This is an independent proposal. BART has not endorsed or approved this project. Yet.
What's actually in the machine?
Hygiene kits, rain ponchos, phone cables, Clipper lanyards, SF souvenir socks, art prints, pain relief packets, lip balm, hair ties, tote bags, stain pens. Things you actually need mid-commute. Modeled in part on Good Things Vending in Chicago.
Can I be one of the artists?
Yes. Use the artist form above. I'm looking for Bay Area artists who want to wrap the machine exterior. No experience requirements — just something that feels like SF.
What happens after 90 days?
If the numbers work and BART wants to continue, we talk about expansion — more machines, more stations. If not, the machine leaves and BART has lost nothing.
Why Embarcadero specifically?
High foot traffic, tourist mix, long dwell times. It's where a photobooth makes sense, where a souvenir makes sense, where a proof-of-concept has the best shot at real numbers.